Instagram may easily be ranked at the top of any ranking of the most popular social networking sites, with more than 1.3 billion users worldwide. Instagram is a fantastic medium for small businesses to connect with and engage with their potential clients.
The average user spends 29 minutes a day on Instagram, which promises you a wide audience if the site is effectively used. Many business owners don’t know how to use Instagram in a way that will be profitable, though. You can’t just start posting at random and hope for the best. By developing a strategy and carefully organizing your implementation, you may promote your Instagram account.
This post will assist you by highlighting the various ways you can market your Instagram account if you’re unsure how to use Instagram to target clients.
So why should businesses use Instagram?
Instagram is all about images and visuals, so you may use photos to establish a personal connection with your audience. You can post pictures of your team, descriptions of how they work, as well as client testimonials and product usage examples. This will enable you to interact with potential clients.
Customers can be informed of deals by updating your followers on exciting campaigns you have started. Instagram is the finest medium for reaching your customers if you are introducing a new good or service.
Tell stories — Of all the social media sites, Instagram is the best for showcasing your marketing creativity. Instagram stories are a great tool for increasing viewer engagement.
Keep up with trends — Instagram is a great platform for keeping up with what consumers are interested in and what isn’t.
As a result, you can write your content and try to connect with your audience.
Influencer marketing is a concept that is incredibly trendy right now, and Instagram is the greatest place to use it. You may increase the sales of your business by leveraging trustworthy influencers.
Many businesses mistakenly believe that growing their Instagram following and user engagement costs money. Yes, Instagram can be expensive if you intend to use influencer marketing and paid promotion. In this essay, we are not, however, concentrating on anonymous instagram story viewer sponsored marketing. The good news is that Instagram offers free business growth and promotion.
Maintain a company account on Instagram.
It would not help you expand if you used a personal profile for your business. It is advised that you open a business account instead. You would then have access to Instagram advertisements and sponsored posts, boosting your visibility and engagement.
Fill up your profile.
You don’t want your followers to view your unfinished profile since incomplete Instagram profiles are ugly, right? Include information about your company, have a professional profile photo, and write a bio that describes your company as a brand.
Publish your profile.
If users cannot locate you, you cannot advertise and gain more followers. So, be sure to set your profile to public. Otherwise, your post will only be seen to people who follow you.
You now know the trick: using Instagram to advertise your business is completely free. Here are 11 quick ways to accomplish this:
1. Write practical posts
Your Instagram account needs to be promoted with purposeful posts as the first and most important thing you should do. You may provide people a compelling incentive to follow you if you can produce visually appealing, thought-provoking, and practical information. You must first distinguish yourself from the crowd. Most companies use their bio link to direct traffic to their website.
Imagine the user feed filled with posts urging people to go to the website for additional information. Now, if you can convey all the details via an Instagram post, it will give them a break and possibly make them happy.
You ought to be familiar with Instagram’s algorithm. The picture you submit is not visible to all of your followers. Only 10–20% of your followers will see it, and Instagram will wait to see whether there is any interaction with your material. Whether or not more people will see your post depends on how the 20% respond. You need to make sure your posts are engaging and meaningful.
2. Get involved with stories and stickers
How many people use Instagram stories daily, do you know. Over 500 million people have been counted, and this number will rise over time. Stickers for Instagram stories are a great way to get your followers to interact with you and share their thoughts and experiences. It will result in a devoted following, and each follower will continue to engage with your brand.
3. Produce Content That Can Be Saved for Your Feed
Instagram saves, comments, and shares are useful for business. A smart strategy to increase engagement is to produce content that motivates your followers to tap and click the Save button. Saveable content is something which viewers will wish to revisit in the future.
If you can offer advice and recommendations that will benefit your audience in any way, you may anticipate that they will bookmark your content. The concept is straightforward: you must produce content that matters to your audience. It could be infographics, motivational sayings, or amusing memes.
Use hashtags, #4
If you want to advertise your Instagram account for free, hashtags are crucial. In order for your articles and tales to reach the intended viewers, you should use pertinent hashtags. 30 hashtags are allowed in each of your posts. You may utilize any, but you must be careful to pick the appropriate ones. Your engagement rate will rise if you add pertinent hashtags. The hashtags listed below can be used in your posts:
- Location-based – You can use location-based hashtags to target your local audience and raise brand recognition in the neighborhood.
- Popular hashtags – Using popular and inventive hashtags on Instagram, such as #nofilter, will help you reach a larger audience. Additionally, it aids in promoting the human element of your enterprise.
- Industry-specific – Using hashtags can help you connect with people who are generally interested in the content of your business. Even more, you can communicate with influencers by using hashtags related to your sector.
Use Instagram Stories, no. 5
Instagram Stories is one of the app’s most interesting features. Although we’ve already talked about using stickers in Instagram stories, you shouldn’t stop there. Your story’s material is updated once every 24 hours, making it the ideal place to share honest, unfiltered content with your followers and increase the relatability of your brand.
Instagram stories receive the most engagement, therefore you shouldn’t pass up the chance to use this tool to promote your account for free.
Use IGTV.
On Instagram, IGTV functions similarly to YouTube. Users can explore several channels of their preferred themes and material in this. You should be able to tell that video content is the most efficient approach to connect with and engage your audience based on the popularity of Youtube. You may attract more video-inclined followers to your account with the aid of IGTV.
With IGTV, getting started is simple because Instagram will create your brand’s individual channel as soon as you upload your first video to the platform. You may upload pre-existing videos to IGTV as well, which is another excellent approach to advertise your company. Instagram TV allows you to share YouTube videos and gain new fans.
7. Perform a Live Instagram Video
Another fantastic free marketing tool for your company is the Instagram Live feature. Using Instagram Live, you may organize different classes, Q&A sessions, and interviews. Informing your followers in advance of your planned live session might be beneficial. More viewers are likely to join in and remain behind as a result of this.
When customers see you or a member of higher management discussing the company openly, it fosters trust and puts a face to your brand. You can also utilize this platform to directly engage with your fans by inviting them to your Instagram Live sessions. Try to provide your audience a relevant Instagram Live experience; this will inevitably result in sales.
Engage Instagram influencers in conversation.
Influencer marketing is not usually associated with commercial endeavors. You can promote their brand while promoting your own by cleverly interacting with them. You can interact with their posts and increase exposure by reposting them in addition to like and commenting on them. There are many Instagram influencers; you should pick those who are beneficial and pertinent to your brand. For instance, if you offer financial services, you ought to interact with influencers who discuss money.
9. Use Instagram Story Highlights to Your Advantage
In essence, Instagram Story Highlights are curated collections of the stuff you’ve previously uploaded to your stories. You can opt to create different albums for various categories. These groupings are sometimes referred to as albums. Story highlights, in contrast to regular stories, are permanent and remain in your profile above the feed and beneath the bio section. You can make albums for each of your products if you have a lot to give your fans. The albums can continue to be updated with the pertinent information.
10. Hold competitions for teams.
You can team up with other business owners in your network who operate in the same sector as yours to compete against one another. It is recommended to start working with one or a few profiles and then progressively add more. Having an Instagram contest where participants follow your account and mention a few friends in the comments is one of the strategies that is frequently used.
All business owners can increase their accounts by using this technique to reach the followers of other firms. Think about partnering with a business whose goods or services compliment your own. For instance, if you sell sunglasses, a swimsuit company would be a fantastic fit because it’s obvious how these two goods are related.
Use longer captions, please
You should be aware that an Instagram post can include up to 2200 characters. Avoid doing it if you want to share anything with your audience that will move them away from Instagram. You can share all the information with them simply writing Instagram captions rather than sending them to an other website.
Instagram is a place where your followers want to spend time, therefore they’ve joined. You shouldn’t take them to another location because they could not enjoy it. Additionally, longer captions assist you in increasing Instagram interaction. According to studies, posts with significant engagement have captions that are 65 to 70 words long on average. You can remember that and be sure to include enough words in the caption the next time you compose a post.
Conclusion
Start using these strategies to promote your Instagram account. Develop a solid approach that makes the best use of Instagram’s built-in features. Keep your feed interesting and dynamic. Try to develop new content and post it frequently using the above-mentioned advice.
But always use patience and consistency. Your efforts will eventually be rewarded. Instagram has proven to be a fantastic marketing tool where your customers can spread the news about your company and offer helpful criticism.
